FOCUS GROUP DISCUSSION: A TOOL FOR QUALITATIVE INQUIRY
نویسندگان
چکیده
منابع مشابه
Focus group discussion: a tool for health and medical research.
Focus group discussion is a research methodology in which a small group of participants gather to discuss a specified topic or an issue to generate data. The main characteristic of a focus group is the interaction between the moderator and the group, as well as the interaction between group members. The objective is to give the researcher an understanding of the participants' perspective on the...
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The Focus Group (FG) has been actually employed by marketing, and is becoming importanct also in other areas; such as, education, health, management, decision-making, and information systems, among others. Depending on the research objective, the Focus Group can be used alone or in conjunction with other methods. The results obtained from the FG application are particularly effective in supplyi...
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ژورنال
عنوان ژورنال: Researcher: A Research Journal of Culture and Society
سال: 2018
ISSN: 2091-2374
DOI: 10.3126/researcher.v3i3.21553